Privacy Policy

Lytham Van Hire is a vehicle hire business based in Lytham. We are the Data Controller for the personal data we collect from you, meaning we are responsible for deciding how it is used and for keeping it safe. We are registered with the Information Commissioner's Office (ICO).

We collect and use the following information when you hire or enquire about hiring a vehicle:

• Your full name
• Your home address
• Your phone number and/or email address
• Your driving licence number and relevant details (categories, endorsements, expiry date)
• Your date of birth (to verify age and licence eligibility)
• Payment method and transaction records (we do not store full card numbers)
• Details of the hire — dates, vehicle, mileage, condition reports
• CCTV images if you visit our premises

We do not collect special category data (such as health information, ethnicity or criminal records) unless you voluntarily disclose something relevant to a hire — for example, a medical condition affecting your ability to drive.

We only keep your personal data for as long as necessary. Our standard retention periods are:

• Hire contracts and booking records: 6 years from the date of hire
• Financial/payment records: 6 years (legal requirement)
• Driving licence records: deleted within 30 days of the hire completing, unless there is an unresolved dispute, in which case retained for up to 6 years
• CCTV footage: deleted within 31 days, unless an incident requires us to retain it for longer
• Marketing consent records: retained until you withdraw consent, then deleted within 30 days

We do not sell your personal data. We may share your data with the following parties only where necessary:

• Our insurers — in the event of an accident, claim or damage
• DVLA — to verify the validity of your driving licence
• Police, courts or regulators — where we are required by law to do so
• Debt collection or legal services — where you have an unpaid balance
• Our software or booking system providers — where they process data on our behalf under a contract

Any third party we share data with is required to keep it secure and only use it for the specified purpose.

Under UK data protection law, you have the following rights:

• Right to Access: You can request a copy of the personal data we hold about you (a Subject Access Request).
• Right to Rectification: You can ask us to correct inaccurate or incomplete data.
• Right to Erasure: You can ask us to delete your data, where we have no legal obligation to retain it.
• Right to Restrict Processing: You can ask us to pause the use of your data in certain circumstances.
• Right to Object: You can object to processing based on legitimate interests, or to direct marketing at any time.
• Right to Data Portability: Where processing is based on consent or contract and carried out by automated means, you can request your data in a portable format.

To exercise any of these rights, please contact us at office@lythamvanhire.co.uk or write to us at 72 Woodlands Road, St. Annes, FY8 4BX. We will respond within one calendar month. There is no charge for making a request.

We take data security seriously. Our measures include:

• Keeping paper records in locked storage with restricted access
• Using password-protected systems for digital records
• Limiting access to personal data to authorised staff only
• Securely destroying paper records when they are no longer needed
• Not sending sensitive personal data by unencrypted email

We will only send you marketing communications — such as promotional offers or newsletters — if you have given us your explicit consent to do so. You can withdraw your consent at any time by contacting us at office@lythamvanhire.co.uk or by clicking 'unsubscribe' in any marketing email. Withdrawing consent will not affect the lawfulness of any processing carried out before withdrawal.

Our website uses two categories of cookies:

• Strictly necessary cookies: Required for the booking system to function. These cannot be turned off.
• Analytics cookies (optional): We use Google Analytics to understand how visitors use our site — for example, which pages are most visited. These cookies collect anonymised data and are only set if you click “Accept all cookies” on our cookie banner. You can decline at any time.

No advertising or marketing cookies are used. Google's privacy policy is available at policies.google.com/privacy.

If you are unhappy with how we have handled your personal data, please contact us in the first instance so we can try to resolve your concern. You also have the right to lodge a complaint with the Information Commissioner's Office (ICO):

• Website: ico.org.uk
• Phone: 0303 123 1113

We may update this privacy policy from time to time. The current version is always available on this page. The date at the top of this document indicates when it was last reviewed.